Your brand is outdoorsy and rebellious.
Like an adventurous though slightly dangerous hike, that’s the impression you portray to your audience.
The people that work with you know that you’re the brand that they can expect up-front candidness and no monkey business.
So as a doppelgänger of Harley Davidson ((read: outdoorsy and rugged) you want your messaging to be just that; rugged and out-of-the-typical-box
Nothing is worse than all-over-the-place-messaging. It confuses your audience, and confusion is the death of a brand because it means an automatic X-out.
You want your audience to come to know you, recognize you, and love you, and that doesn’t come with confusion. That comes with clarity.
British gal here, strategist, and results-obsessed copywriter
Working with so many entrepreneurs, I’ve seen the struggle to stand out. Because to stand out, you need a unique flavor.
I ❤ helping entrepreneurs find their unique flavor so they can fly high with it.
I’ve helped countless entrepreneurs use their personalities to: