Your brand is charming and cutting-edge. Like a smooth martini that glides down your throat, that’s the aura you portray to your audience.
The people that work with you know that you’re the brand that is up on the latest trends.
You’ve got many copycats around you because everything you do seems so effortless and cool.
So as a doppelganger of Apple (read: sophisticated and upper-class) you want your messaging to be just that; sophisticated.
Nothing is worse than all-over-the-place-messaging. It confuses your audience, and confusion is the death of a brand because it means an automatic X-out.
You want your audience to come to know you, recognize you, and love you, and that doesn’t come with confusion. That comes with clarity.
Working with so many entrepreneurs, I’ve seen the struggle to stand out. Because to stand out, you need a unique flavor.
I ❤ helping entrepreneurs find their unique flavor so they can fly high with it.
I’ve helped countless entrepreneurs use their personalities to: