Your brand is sincere and wholesome. Like a good healthy breakfast that sets you up for the day with strength and purpose, that’s the aura you portray to your audience.
The people that work with you know that you’re the brand that they can be real with, because there’s no snark from you, ever.
So as a doppelganger of Hallmark (read: warm and sincere) you want your messaging to be just that; warm and sincere.
Nothing is worse than all-over-the-place-messaging. It confuses your audience, and confusion is the death of a brand because it means an automatic X-out.
You want your audience to come to know you, recognize you, and love you, and that doesn’t come with confusion. That comes with clarity.
British gal here, strategist, and results-obsessed copywriter
Working with so many entrepreneurs, I’ve seen the struggle to stand out. Because to stand out, you need a unique flavor.
I ❤ helping entrepreneurs find their unique flavor so they can fly high with it.
I’ve helped countless entrepreneurs use their personalities to: